Client: Benefit Cosmetics
Benefit Cosmetics, a global beauty brand, needed a bespoke sales training programme. They wanted to boost sales, improve recruitment, and address retention challenges. Their Brow & Beauty Experts (BBEs) required training to enhance their skills, build confidence, and excel in the competitive beauty industry.
We started by understanding their needs. This included mystery shopping, focus groups, and interviews. With these insights, we developed a customised Human-to-Human Sales Experience. This programme helped BBEs improve resilience, build emotional intelligence, and develop rapport-building skills. All of these are vital for connecting with today’s customers.
The training also focused on customer-centric sales techniques. We delivered this programme to Benefit’s Education and Sales Teams. They learned how to better support their sales assistants, improve customer interactions, and increase performance.
The feedback was overwhelmingly positive:
Here’s what some participants had to say:
This case study shows the power of tailored sales training programmes. They help sales professionals build resilience, engage better with customers, and deliver top-tier service. The result? Improved sales, retention, and customer satisfaction.