About Us

Passionately curious about creating human connection and understanding.

At Understood, our vision is to create a world where every employee and customer feels connected, valued and understood.

Human connection is at the heart of every successful organisation. Understanding each other is the key to building stronger connections and creating better experiences.

Our mission is to provide organisations with the tools and training to promote a culture of connection and understanding, transforming how teams and businesses work together.

Our Approach

Our approach is investigative and consultative…
We review. We question. We listen. We understand.

UNDERSTAND

We take the time to really get to know your organisation, its customers, and its challenges. We listen closely to your employees and dive into all the insights you share with us. This helps us fully understand what matters most to you.

CREATE

We love designing brilliant learning experiences! We mix things up with interactive sessions, lively discussions, live actors, and engaging multimedia. We create high-quality resources that truly resonate with your team.

ENGAGE

We work with you to devise the best comms strategy for success. Together, we’ll give your programme its own unique identity, build an internal brand, and use multiple channels to connect with your audience.

DELIVER

We’ll pair you with the perfect facilitator from our experienced team. Or we can take a ’Train the Trainer’ approach and train up your own people to deliver.

After each session, we provide detailed feedback and reports to keep things on track.

EMBED

From management coaching to digital learning content, and support with recruitment and induction, we help make sure the learning sticks. Plus, we can work with you to define ’Brand in Action’ behaviours to support sustained culture change.

Examples of Our Resources

Our Values

Our values matter. A lot. They shape everything we do and how we deliver.

MAKE IT REAL

If it comes across as fake or just ticking boxes, it won’t resonate. We take the time to understand what truly matters to both employees and customers.

MAKE IT AMAZING

If you want employees to dazzle customers, you’ve got to dazzle them. We’re obsessed about delivering something that’ll knock their socks off.

MAKE IT HUMAN

People come first—employees and customers. If it feels personal to them, it shows you care. And when you care, they will too.

MAKE IT LAST

Top-notch training can inspire people to think, feel and behave differently. But for how long? It won’t last forever without regular TLC.

Why Understood?

Building stronger connections and creating better experiences.

Everything we do is focused on driving engagement for both employees and customers

We build strong, authentic relationships with our clients – based on trust and collaboration

We have high standards. We obsess over the details. We like people to feel good and we like things to look good

Rooted in behavioural science and centred on the human element, we don’t just teach skills – we spark the desire to use them

We don’t just analyse; we offer practical, down-to-earth plans to help you improve and guide you through the ‘what,’ ‘why,’ and ‘how’

At the heart of it all is our belief in human connection and genuine understanding, making every learning experience meaningful and memorable

Understood are a progressive customer/client centric business who are helping to truly transform SPS and its people. I cannot recommend them highly enough.
Simon Cursio, Managing Director, SPS

Our Team