Are you selling me something? Cutting the cringe factor by focussing on ‘value’
By Carolyn Quainton in Customer, Inspiration, Sales, Training
When you think of sales or selling, what’s the first word that comes to mind? Daniel Pink, author of To Sell is Human, surveyed a bunch of people to find out. And the emotional response was overwhelmingly negative. Words like ‘pushy’, ‘smarmy’, ‘aggressive’, ‘ugh’ and ‘yuck’ featured heavily. This…