Vulnerability

The most resilient people are those who can mess up and bounce back. “Successful” people tend to be those who have the ability to recover and learn from failure. But yet so many of us fear failure. Perhaps it was how we were brought up, or the way we…

“I define vulnerability as uncertainty, risk and emotional exposure.” (Brené Brown) As a customer you can often feel vulnerable. To fulfil our basic (and advanced) human needs, we’re dependent on many products and services (e.g. food, travel, electricity etc.). And if our experience as a customer is stressful, we…